Analysis of the Australian Fashion Industry

Analysis of the Australian Fashion Industry Australian Fashion Well known Australian designers Lisa Ho, Collette Dinnigan, Sass Bide, Ksubi, Jayson Brunsdon, Leona Edmiston and Kit Willow are taking the world by storm and expanding into the international marketplace. Fashion is one of Australia’s key creative and design industries and there are now over 2000 active fashion exporters delivering their products and services in overseas markets. The export of Australian fashion is not limited to exclusive designers. Street wear, and surf wear are also famous worldwide. Quiksilver, Billabong and Rip Curl are famous for their boardshorts, T-shirts and wetsuits. â€Å"Getting your label overseas is important†, says designer Claus Maus, â€Å"Not only for building your brand but also for growing sales. The key markets include New Zealand, United Kingdom and the USA. Annual textile, clothing and footwear exports are worth $A277 million, of which $A289 million is clothing. This essay will examine the marketing strategies adopted by some of these fashion brands to launch their label internationally. International markets can provide opportunities for growth. To achieve this, companies need to develop and perform marketing activities aimed at their target customer. A detailed analysis of the environment is critical before a company enters an overseas market. This analysis should include cultural, social, ethical economic, technological, political and legal issues. Cultural differences may affect marketing negotiations and product use. Australian fashion is becoming more popular. Australian Fashion Week is one of the first shows of the fashion season which mean Australian designers can be early in setting trends. It was during Australian Fashion Week that Easton Pearson got their start globally. It is all about timing. Fashion does well in neighbouring markets such as New Zealand, Indonesia and Singapore. In order to stay competitive in the global fashion market, brand management and positioning is crucial. It is important for designers to have a presence at major international fashion events with an eye to being picked up by overseas retailers and boutiques. It is important to listen to your consumer and listen to your retailer. The retailer will have some very specific requirements – will it turn up on time, it will be price correctly and it will make your consumer feel special. The type of product will obviously determine the right market. For example, red-carpet fashion will do well in wealthy, affluent markets, whereas swimwear will do well in big resort areas. The international fashion industry is tough, competitive and constantly evolving. Fashion can be very market and culture specific, so fashion labels should be aware that what is considered fashionable and stylish will differ considerably between markets. When going international fashion exporters need to consider the lifestyle of the customer they are targeting and adapt colour, garment practicality and fabric choices to suit the target climate, lifestyle and market group Social laws will dictate to what extend certain parts of the body should be covered and even the models displaying products should reflect the target market. Immodest clothes are considered inappropriate for many Middle-Eastern women and in Mexico the colour purpose is associated with funerals. Easton Pearson, a successful fashion exporter had to adapt their sizing and hemlines for markets such as Japan and the Middle East. Successful jeans label Tsubi underwent a brand name change to Ksubi. . A shoe label in the United States called Tsubo claimed the name infringed its trademark and challenged the businesses’ use of the name. This case exemplifies how much a brand name means to the business. Colour can also be associated with a brand. Cadbury unsuccessfully took Darrel Lea to court over their use of a shade of purple. Within every brand there is a product. But not every product is a brand. A product is something tangible, it has physical attributes, styles, features and price. A brand is the total consumer experience of a product, its personality, the trust you have in it, the status it gives you, the experiences you share with it. The cultural aspect of launching a brand can’t be overlooked. Sometimes there are language issues, For example, The Ford Pinto did miserably when first introduced in Brazil, and it was discovered that â€Å"pinto† is slang for â€Å"small male sex organ†. Ford changed the name to â€Å"corcel† which means â€Å"horse† and sales improved. Billabong is now the leading brand in Peru. One of the ways in which they have made this brand so well know in Peru has been through providing sponsorship to leading athletes. They sponsor surfers, skateboarders and snowboarders and host many of the event that make up the surfing World Championships Tours as well as region-specific events. They know their customers well and develop innovative and functional products for them, Breaking into overseas markets is exciting but also challenging. Developing an overseas market gives rise to opportunities to grow and prosper with increased sales and profits, improved domestic competitiveness and a reduced dependence on the Australian market and seasonal fluctuations. To enter the overseas market there are certain strategies that must be undertaken to improve success. Breaking into the international market can be costly in time, money and resources. Thorough preparation is essential. Preparation should include professional advice, the ability to balance domestic and export market, do not assume all markets are the same and modify the product to meet regulations and cultural preferences of other countries. Planning is essential. Companies must be capable and ready to export and must have total commitment from all staff. Research is essential and a thorough analysis should be made of the market, taking into account size and distribution capabilities and competition. Companies should respond to perceived demands in overseas markets such as niche markets and acquire resources and technology. A successful marketing strategy used by Sass Bide to launch their label internationally was having celebrities wear their clothing. Basically they asked people through fashion editors to ‘try their jeans’ and first begun by sending their jeans to all of the editors in New York and London presented beautifully with a covering letter. This strategy worked as out of a dozen gifts sent, 6 would write back saying â€Å"OH, my God, we love this†, and as a result celebrities would endorse them. They just had to get their product to the right people. They took this approach as they did not have the money to spend on advertising and marketing, and thought that word of mouth marketing was the way to go. Working with influential people (celebrities) is an important of word of mouth marketing. â€Å"Nobody counts the number of ads you run, they just remember the impression your make.† (Wiliam Bernbach). Sass and Bide partners, Heidi Middleton and Sarah Clarke spend a lot of time travelling making connections with the customers on a one to one level. They do not want to advertise they are more interested in intimate marketing as well as Public Relations. They relied on word of mouth marketing early on however this has changed over the years. The US market is very competitive so they now have a marketing plan and strategy in place to target the whole of the country. They target celebrities like Naomi Watts and Kylie Minogue. They also do in-store appearances and hold tea parties and invite all the stylists and editors to these tea parties. The SWOT analysis is a tool used to assess a company’s strengths, weaknesses, opportunities and threats. Strengths and weaknesses come from within the company and are directly controllable. Strengths are attributes of the organisation that are helpful to achieving the objective. If a SWOT analysis does not start with defining a desired objective it may be useless. Identification of strengths, weaknesses, opportunities and threats is essential as steps in the process of planning for achievement of the objective may be derived from them. Strengths include a strong brand name and a good reputation among customers Weaknesses include limited finances and lack of key distribution channels. Opportunities include new technologies, a new international market and loosening of international trade barriers. Threats are shifts in customer’s tastes, new competition and the introduction of new regulations. Firstly, the company has to determine whether the objective of launching internationally is attainable. The organisation should ask how they use each strength, how they can stop each weakness, how to exploit each opportunity and how to defend against each threat. A fashion label needs competitive advantages that give it an advantage in meeting the needs of a targeted market (strengths). To be successful fashion labels need to be an innovative product combined into excellent design that bring together individual style. Brand ambassadors are also a key element in brand acknowledgement overseas. Limitations that a business faces in developing are a weakness. Weaknesses are harmful to achieving the final objective. Limited financial resources can contribute to weakness. The label must be able to generate sales rapidly after the launch. This entails reaching enough people with marketing efforts and creating a retail network. Opportunities and threats exist independently of the business. Opportunities are favourable conditions and business can be rewarded from these benefits if it acts on them properly. Threats are conditions or barriers that may prevent the organisation reaching its objectives. Threats must be acted on or avoided to prevent them from limiting the company’s capabilities. When launching a fashion label internationally it is important to make sure the opportunities are used properly and the strengths made even stronger in order to find new arising opportunities. All the Australian fashion labels entering the international market are in direct competition with one another and are rivals. They all operate in similar fields and their target customers are similar. Billabong and Quiksilver are well established and have loyal followers. Even though competition is very hard it creates opportunity. Competition keeps the companies moving forward. Creating word of mouth marketing campaign can make a big difference in the perception and image of the brand. According to Andy Sernovitz, author of â€Å"Word of Mouth Marketing: How Smart Companies Get People Talking† there is a five T method to create efficient word of mouth campaigns. Getting the campaign to function is based on Business to Customer to Customer communication. The real message comes from the customer. The five Ts are Talkers Topics, Tools, Taking Part and Tracking Word of mouth marketing is fully actionable, trackable and plannable. The Internet provides excellent ways to track blogs and other forums. It is very important to identify who and why people are talking about the brand. Find people who will talk about the label and give people a reason to talk. Tools help the message spread faster and further. Track, measure an understand what people are saying. It is important to be successful internationally to find people who will talk about you such as retailers, bloggers and retailers. Also the fashion label should give people a reason to talk through excellent products and great service. They can help the message spread faster and farther by blogs, message boards and the internet. The company itself can take part by posting blogs, answering emails and offering personal service. Also you should measure and understand what people are saying by searching blogs and listening to feedback. The fashion product must also make the most of opportunities. The product image must appeal strongly to people who want to dress stylish but do not want to sacrifice their comfort. With a successful marketing campaign and image building the brand can become very valuable in a short period for time and generate lucrative offers from investors and competitors. Most South East Asiancountries correlate imported brand names and higher prices with superior quality. They generally pay close attention to the country of origin when evaluating quality and making purchasing decisions on apparel products. The average arget age of consumers in South East Asion for imported apparel is becoming younger from people in their 30s to people in their 20s. Given the growth South East Asian casual wear and sportswear market. Australian apparel in these segments has some distinct advantages that provide a good basis for establishing a storng brand image. Designer brands that are successful in the interntional marketplace have a high market potential to be successful in the South East Asian market. Department stores in south east asia are highly positioned and any international fashion brand ensure that is a priority to denter the department stores. Sociuakl Responsibility Socially responsible organisations strive for marketing citizenship by adopting a strategic focus for fulfilling the economic, legal, ethical and philanthropic social responsibilities that their stakeholders expect of them. At the most basic level all, companies have an economic responsibility to be profitable so they can provide a return on investment to their owners and investors, crete jobs for the community and contribute goods and services to the economy. Marketers re also expected to obey laws and regulations. Examples of social responsibility issues include environment, consumerism and community relations. Being socially responsible means an organisation shows concern for the people and environment in which it transacts business. In some cases social responsibility incorporates supporting social causes to help society. For example, some marketers sponsor charity events. Social responsibility does not automatically translate into increased revenue or public image. However, companies who adopt social responsibility tend to have a strong reputation which pays dividends in the form of increased customer loyalty.

Classroom †debate Essay

What methods can teachers / trainers use to establish ground rules with their learners? I currently teach in a â€Å"Category C, Male Populated Prison† and I am employed in education to deliver a broad spectrum of hospitality qualifications to class of 10 learners. In turn I have an obligation to mentor to a minimum of 25 guided learning hours per week, to include numeracy, literacy, and ICT. Therefore it is essential for me that establishing ground rules are fundamental for ensuring classroom management in any learning environment; understanding the needs and views of those contributing, will have a greater appreciation from the group. Atherton, J. S (2005) defines ground rules as† The minimum necessary conditions for getting learning work done in the class. † By setting boundaries for learners, they will help to create a safe and relaxed environment that will ultimately promote transparency, underpin behaviour and mutual respect for each other. Three distinct options could be utilised; * The teacher who can take a very autocratic attitude and dictate the required behaviour expected. * The learners set the agenda, with little guidance, giving limited structure to the classroom. * Open and honest discussion between the teacher and the learners to allow individuals to highlight what they feel is important to the group. This leads towards everyone living with group decisions and refraining from articulating their own personal reservations outside that group. There are several ways of establishing ground rules through consensual agreement and negotiation: Small group method; Breaking the group into smaller units to think about a limited number of suggestions that they feel are important to them. Go around the room to discuss these ideas, while also trying to elicit an understanding behind their submissions. Ensure that the group is happy about their input, but make certain that any missed and basic rules are incorporated Allow the group to openly discuss the suggestions and allow them to debate the value and worth to the classroom. The group can then vote to stipulate what rules the class should adhere too. By recording the rules, you will have a reference point for the class to focus should individuals fail to abide. Periodic revisiting and re-evaluation will highlight any deviation from those â€Å"Ground Rules† Ground rule poster; There can be issues regarding the level of understanding from a group who may have poor literacy standard. A Ground Rule Poster may be more applicable in these circumstances; a pictorial significance can have the same emphasis as a written statement. The Acronym method; Utilise the ground rules to invent a short inventive statement: AAchieve goal LLearner participation EElicit perfection XXcel Brookfield & Preskill’s method Ask the students to think about the best group discussions, they have been involved in. What happened that made these discussions so satisfying? Next, ask the students to think about the worst group discussion in which they have been involved. What happened that made these discussions so unsatisfactory? For each of the characteristics, have the students suggest three things that the group might do to ensure that these characteristics are present or not present as the case may be. Use the students’ suggestions to draft a set of ground rules on which you all agree. Record the guidelines. Copy the list and bring it to section the following week. This way all students have copies that they can refer to over the semester. Periodically, have the class take a moment to evaluate whether the guidelines established at the beginning of the semester are being followed, and whether they work. The kind of behaviour and respect you would aim to achieve by negotiating and establishing the ground rules with the learners will ultimately define and underpin the success of the learning experience. Tutor name: Sally Welsh Word count: 633 Ashley Robson Bibliography Adapted from Brookfield, S. and Preskill, S. (1999). Discussion as a Way of Teaching: Tools and Techniques for Democratic Classrooms. San Francisco: Jossey-Bass. Atherton, J. S (2005) defines ground rules as† The minimum necessary conditions for getting learning work done in the class. †

MGT test study guide

We want to understand what operations managers do. 4. MM is such a costly part of an organization What MM People Do: Planning, Staffing, Leading & Controlling Goods vs.. Services: Manufacturers produce tangible product, services often intangible, Operations activities often very similar, Distinction not always clear, few pure services.Productivity units Produced/lineups used, Measure of process improvement, represents output relative to Input, Only through productivity Increases can our standard of living improve. Multi-Factor Productivity: Output/Labor * Materials *Energy* Capital *Miscellaneous. Also known as total factor productivity, outputs & inputs often expressed in dollars, multiple resources units multi-factor productivity. Chapter 2: Global View Of Operations: Reduce costs, Improve supply chain, Provide better goods & services, understand markets, Learn to improve operations, Attract & retain global Allen.Tangible 0 Intangible reasons. Mission & Strategy: M: Where the organ ization is going, Organizational purpose for being, Provides boundaries & focus. S: How the organization will get there, functional areas have strategies; strategies exploit opportunities & strengths, neutralize threats & avoid weaknesses. Strategies for Competitive Advantage: Differentiation: Better or at least different, Cost Leadership: Cheaper, Response: Rapid Reposes.Competing in D: uniqueness can go beyond OTOH the physical characteristics & service attributes to encompass everything that impacts customers perception of value Competing In C: Provide the maximum values as perceived by customer, doesn't Imply low quality. Competing on R: Flexibility: Matching market changes in design innovation & volumes, reliability is meeting schedules, timeliness is quickness in design, production & delivery. Business vs.. Operations Strategy: Strategy Development: Product Design Is a business Issue, have to design the product well In order to sell It make money off of It.

Marine Life Profiles

Presentation And Discussion Of Data Essay - 1630 Words

VI. Presentation Discussion of â€Å"Data† Dyslexia is more prevalent in society than this author even knew prior to conducting this research. According to Austin Learning Solutions, 1 in 10 Americans are dyslexic in some capacity. Public opinion about dyslexia has perhaps kept many from seeking help, as 80% of Americans associate dyslexia with some form of retardation. (Austin, 2015) However negatively our society might look at dyslexics, no particular community is less vulnerable to dyslexia than any other. Learning Inside-Out found that the ratio of dyslexic to non-dyslexic persons among diverse ethnic and socioeconomic communities is nearly the same. (Learning) Similarly, men and women are equally as vulnerable, with a 1.5:1 ratio (m:w) as of 2009. (Fletcher, 2009) Currently, the genetic factor in developmental dyslexia is unequivocal according to the International Dyslexia Association, who estimate that 33% of children born to a dyslexic parent will present symptoms as t hey begin language learning. (IDA, 2015) Given these statistics, it would seem that the â€Å"exceptional learner† can hardly be marginalized for much longer. They (we) are too great in number to still be considered the minority of learners. Our society has also been propelled forward by many famous dyslexics, including Albert Einstein, whose work re-conceptualized our modern view of the cosmos. (Austin, 2015) We should also acknowledge the work of Leonardo DaVinci, Galileo, Alexander Graham Bell, ThomasShow MoreRelatedData Analysis, Presentation And Discussion Of Result Essay7050 Words   |  29 PagesCHAPTER FOUR DATA ANALYSIS, PRESENTATION AND DISCUSSION OF RESULT 4.1 INTRODUCTION The quality of a research work depends on the validity of the research work. 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The Battle Of The Civil War - 1643 Words

The American Civil War started on April 12th, 1861. It was by far the bloodiest war ever fought on American land. The war left a mark on America with 620,000 people killed and millions of casualties. It was between the northern states called the Union, and the Southern states called the Confederacy. They were angry at each other, mainly because of three reasons: slavery, Compromise of 1850 and secession. All three of these factors led to the inevitability of the Civil War. Slavery, some historians argue, was the main cause for the Civil War. It was one of the biggest issues in the 1800 s. Slavery generated conflict between the Southern and Northern states. The South was heavily reliant on slavery. They had a lot of plantations, which†¦show more content†¦Marx proclaimed, This would fully accord with the loudly proclaimed principle that only certain races are capable of freedom, and as the actual labour is the lot of the Negro in the South, so in the North it is the lot of the German and the Irishman, or their direct descendants (Davidson 71). These immigrants were willing to work at low wages in the North, which eliminated the need for slavery. The Abolitionist movement started around the 1830 s and ended around the 1870 s, and their goal was to end slavery. This drive to end slavery was fueled by the second Great Awakening, which were religious movements that spread the idea that we are all God s children and equal. In the early 1830 s, the American Anti-Slavery Society was formed, which declared slavery to be a sin. By the mid 1830 s, this organization had expanded all over the Northern states, spreading the message to end slavery. A book was written to further help spread the message of the cruelty of slavery. Uncle Tom s Cabin by Harriet Beecher Stowe became a nationwide bestseller. It illustrated the harsh world of slavery that not that many people knew about. It created a wave of anti-slavery attitude which helped expedite the start of the Civil War. Some other abolitionists assisted slaves to run away and escape through the underground railroad. The underground railroad was a network of secret meeting places and routes to help slaves escape to

Article Employment Relations

Question: Describe about employment relations? Answer: Article 1: Union claims staff bullied into unsafe work (13th February 2015) The parties who were involved here were the Government, construction union, forest department, mining union and energy union. They have told that 49 people working were made unneeded by the contractors. The workers were forced to work in dangerous situations which were unsafe for them. They were told that the workers will lose their jobs if they dont comply with the contractors. State regulation like Work Health and Safety Act should be acquired in this case (www.abc.net.au, 2015). An agreement should be made by the parties present to ensure safety to all the workers in the project. It should be seen that the workers are compensated well when any injury occurs. There is a conflict going between the workers and the union where the workers were made to comply with Leightons agreement. Industrial Disputes Act is to be brought into picture here. Workers Compensation Act is to be regulated so as to provide compensation for the injuries that will occur while the workers work in the unsafe premises (www.abc.net.au, 2015). Article 2: Industrial reform: ignore fairness at your peril (27th January 2015) It is known that in a particular field of expertise only an expert can give his best not anyone else. A dispute occurs when a person with a different background comes into the picture. Workers and economists are the parties here. Many economists argue to the fact that the labor market should be controlled like any other market. Acts like Minimum Wage Act, Employment Act, and Payment of Wages Act should be considered here before administering the wage of the labor market like any other market (www.abc.net.au, 2015). It can be agreed that the cost of labor is very high with relation to productivity. The rate of unemployment could be lower if the labour is closely related to the capacity to pay (www.abc.net.au, 2015). The conflict is between the industrial people and the economist who argue about the wages. It is difficult to start a business altogether from a different workplace. Different economists have different views which have increased the average working hours of the workers. There should an important fairness which is always ignored when the economists come into the picture. Article 3: Melbourne factory workers lock themselves in company canteen (28 Jan 2015) In the above mentioned journal the parties who are related to the employment journal are the factory workers of the Melbourne and the national union of the workers. In this article it says that the workers of the international flavors fragrance (IFF) doing the campaign on the Dandenong site (www.abc.net.au, 2015). Under the state regulation it mainly deals with the some of the issues which are covered by the privacy act. This state regulation mainly deals with all the aspects of the employment relations, drawing some of the attention to the issues of the employment relationship. In the collective agreement it mainly deals with the related workers of the International Flavour and Fragrance and the fair work commission. In this it mainly tells about the terms and the conditions of the workers and also the duties. In the industrial conflicts it mainly deals with the all types of the dissatisfaction of the employees. Mainly the industrial conflicts related to the wages and the benefits, safety, work hours etc of the workers. By concluding the above points on the basis of the mentioned journal it tells how the workers of the Melbourne are facing the problems and also what industrial action are needed to be taken to solve the conflicts and the problems of the workers. Article 4: Construction union wants exploitation claims investigated (28 Jan 2015) In this journal it tells about some of the parties who are related to this mentioned journal are State Secretary of the construction, Mining, Forestry, the Union Brian Parker and the foreign workers In this mentioned journal under the state regulation it tells that the more number of the workers, union officials and the underpaid men claims that the more number of the workers are exploited by the foreign workers. Under the collective agreement making it deals with the union officials, the underpaid men and also how they are making the collective agreement. In it mainly tells about the conditions and the terms of the union officials and the underpaid men. Under the industrial conflict it mainly tells how the conflicts arise between the unpaid men, state secretary of the construction, forestry mining and the energy union. By concluding the above journal it discusses about the construction union claims that the foregn workers are exploited the unpaid workers. Article 5: Thousand of workers are underpaid (23 feb 2015) As per the news given by Fairworker ombudsman, suggest that, number of the workers in overseas are not been paid as per their salary. The parties here involved are fair worker Ombudsman and employees from hospitality and construction (www.abc.net.au, 2015). There are more than 67000 workers who are holding visas are not paid as per the standard rate. There are more than 50 cases has been filed by the various employees who has poor English skills (Hyvnen et al. 2009). One of the act would be fall in this category would be fair worker ombudsman act is one of the major state regulation which will help the employee the employees to claim their entitlements. Here there is agreement between companies is to get their job done and in consideration of salary would be entitled for the job done (Konrad, 2009). Here the racial discrimination act will lodged against those who are paying less as per the Australia industrial discrimination act. Here the employee are been not been paid equally because of the poor speaking skills which falls under the Racial discriminations act 1975 which is an anti decimation laws (Klie, 2007). From the above, it has been found that, around 10 out of one foreign national worker are paid less because of the poor English speaking in Australia. Article 6: Review of Australian workplace framework 2015 (9 jan 2015) The news is about the productivity commissions and the Australian workplace committee. Here the employment minister Mr.Eric Abetz and Joe hockey a treasurer has focused on the micro business and fair work act for the creating employment within the Australia (Kluger DeNisi, 2007). The fair work act is based on the every employee must be able to receive the fair treatment and equity within their work micro organization is one of the major concern for the companies (Lockwood, 2007). Apart from that, there will an inquiry between the large firm and small firms and along with trade union to understand the major problems (www.hcamag.com, 2015). The enquiry will help to create a law which will be helpful to the small and large firms employees. The inquiry will be based on the productivity, reward and competitiveness among the parties are some of the major objective of the inquiry (Klussmann, 2009). The law will help the organization to engage to improve the working conditions in order creates justice to the employees. Lastly, the topic is discussed to meet the laws relating to the workplace and encourage the worker to perform well. Reference List Journals Hyvnen, K., Feldt, T., Kinnunen, U., Mkikangas, A. (2009) Young managers drive to thrive: A personal work goal approach to burnout and work engagement. Journal of Vocational Behavior, 75, 183196. Klie, M (2007). Senior leadership drives employee engagement: Study. Canadian HR Reporter, 20(20), 12. Kluger, A. N., DeNisi, A. (2007) The effects of feedback interventions on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory. Psychological Bulletin, 119, 254284. Klussmann, W. (2009) Philosophy of Leadership - Driving Employee Engagement in Integrated Management System. 5th ed. Oxford: Elsevier. Konrad, A.M. (2009) Engaging employees through high-involvement work practices. Ivey Business Journal, 5, 211-219. Lockwood, N. R. (2007) Leveraging Employee Engagement for Competitive Advantage: HRs Strategic Role. Journal of SHRM, 2-11. Websites ABC News,. (2015). Thousands of workers underpaid, denied entitlements, figures show. Retrieved 3 March 2015, from https://www.abc.net.au/news/2015-02-22/thousands-of-australians-underpaid-denied-entitlements/6189802 Taylor, C. (2015). Official review of Australian workplace relations framework due in 2015. HR Online. Retrieved 3 March 2015, from https:// www.hcamag.com/hr-news/official-review-of-australian-workplace-relations-framework-due-in-2015-195451.aspx ABC News,. (2015). Industrial reform: ignore fairness at your peril. Retrieved 3 March 2015, from https://www.abc.net.au/news/2015-01-27/kates-industrial-reform-ignore-fairness-at-your-peril/6048632 ABC News,. (2015). Union claims bullying at Inpex gas project. Retrieved 3 March 2015, from https://www.abc.net.au/news/2015-02-13/union-claims-bullying-by-contractor-on-inpex-gas-project/6092712 ABC News,. (2015). Construction union wants exploitation claims investigated. Retrieved 3 March 2015, from https:// www.abc.net.au/news/2015-01-28/foreign-workers/6049956 ABC News,. (2015). Melbourne factory workers lock themselves in canteen over pay. Retrieved 3 March 2015, from https://www.abc.net.au/news/2015-01-28/melbourne-factory-workers-lock-themselves-in-canteen-over-pay/6050934